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Channel: Elderly Consumers Archives - China Marketing Insights
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The Overlooked Consumer Group: Retired Women or 大妈

Everywhere you turn there are reports about Chinese millennials. And yes, they are the future of the market, but we often neglect a massive consumer group, dama’s (大妈) or retired Chinese women in...

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Micro EVs a New Trend In Chinese Car Buying

In recent years, more and more manufacturers in the US are focusing on making large SUV and trucks. However, China is going in a somewhat different direction. China is pushing electric vehicles (EVs)...

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